Wednesday, September 21, 2011

Entourage : The Series

‘Entourage’ portrays Vincent Chase, a movie start, living his high life. He enjoys hooking-up more than steady relationships. He is a movie star, what would you expect? The series shows what viewers want to see. Men idolize characters like Vince who put in no effort to charm women. The show provides a perfect gift to the lustful whims of men. Series of this kind are the ones that gain popularity in popular culture.

They say it’s ‘for guys’. Well that’s what one would expect to see in a show ‘for guys’. Women in the show have the appeal that men seek. Skinny women with so much make up that they do not look like themselves. They are crafted to-be-looked-at. The series revolves around powerful males with successful careers. Almost all women in the series are without intelligence and have no trait that goes beyond their good looks and features. The trailer I’m showing depicts how women are just small pleasures for these guys. They are, unfortunately, nothing but sex objects. Turtle (the guy with the hat) says, “Am I the only one who is guaranteed sex tonight?” This shows the kind of life they assume to be good. Well it may be good for them, but is it? Turtle was, at the time, in a relationship with a star. Ironically, he met her on the plane and hit it off, if you know what I mean. Entourage’s second last season attracted many viewers. Vincent Chase’s newest conquest featured pornstar Sasha Grey, appealing isn’t it? Well, at least the viewers think it is.

Vincent Chase gets what he wants. The series depicts and reinforces that everything can be attained with the power of wealth. There is an episode where Vince goes far beyond his budget and purchases a Rolls Royce because his entourage thinks it will be cool. Of course, any woman would get into a Rolls Royce easier than into any other car. Well it displays the extravagant spending that almost dictates popular culture. We are known by what we have, and not by who we are. We instantly judge people based on what they have. Brand-consciousness has caused the wealthier to look at people with a discerning eye. Well money gets us everything in popular culture. Of course, if I was a girl, I would choose to get into a Rolls Royce over any other car. It’s sad but true.

There are also few examples of women in power. There is Amanda, a rival of Ari Gold (Manager of Vincent Chase for a brief period when Vincent fires Ari) and also Barbara (Co-owner of Ari Gold’s company). Even though Amanda is talented and successful, constant disparaging by Ari shows how females such as Amanda are still regarded inferior to the more powerful males like Ari Gold. Ari goes on to have problems with his wife too. He fails to co-operate in marriage consultancy sessions and tries to force issues onto his wife. This shows how males try to dominate marriage and make it work in their favor. Obviously his wife is upset and on one occasion he buys her a sports car to please her. This fact shows the typical male belief, ‘Get her something precious and it will all be fine’. It enforces, time and again, the shallow belief that women are more pleased with gifts.

Males are superior and anything associated with being feminine is an insult to them. The characters commonly insult each other by tags such as “pussy”. They associate all that is feminine with being weak and unable. Also, heterosexuality seems to overpower homosexuality. Ari Gold’s assistant Lloyd is a homosexual male. Lloyd has all the skills to be a manager but Ari keeps him as his assistant and tortures him till it shatters him from within. He promises him a promotion by the end of the year if Lloyd loses weight. He would just add another ten pounds if in a foul mood. Though viwers know Ari still accepts the fact that Lloyd is gay and he actually cares for him. He wants to toughen him up to face the cut-throat Hollywood world. After Lloyd leaves Ari he gets him back and gives him the position he deserved. Though viewers see a humane side of Ari the constant abuse Lloyd faces sends out the signal that heterosexual males have the power to bully the smaller section of homosexual males.

The show is yet running in its last season. The viewers know it accurately tells us about popular culture. The series is supposed to be humorous but it reinforces some of the beliefs in today’s society. It affirms a particular lifestyle to be good and also superior to the other ways. It disregards minorities and strengthens the already strong majority.

Entourage, HBO, Directed by Mark Mylod, Created by Doug Ellin. Released July 18, 2004.
“Entourage Season 6 Trailer” Video. You Tube. Uploaded by ‘theurge’. June 30, 2009.
“Ari Gold verbal fight with Amanda Daniels at restaurant” Video. You tube. Uploaded by ‘alphaupgrade’. September 2, 2010.

"New Girl"


Over the years, the technical evolution of media has catalyzed the growth of the pop culture to be more accessible and enjoyable to a wider audience. The influence of pop culture is undeniable. People are overwhelmed by the culture, not fully being aware of what they receive, and the society is becoming duller to the stimulus the media throws. Since the media targets a mass audience with the principle of generalization, the created images and life style in pop culture can be seen in every corner of streets and unrecognizably believed to be truth. The profitable individuals and groups such as advertisers, movie makers, composers, and various companies have implemented these generalized images and concepts to customize the audience’s view to be identical. By doing so, they could open the paradigmatic channel to sell their products effectively to a larger amount of people. Exposing either explicit or implicit images to satisfy people’s desires has been almost the axiom for the producers to gain more attention and sell more.

Consequently, woman was not excluded as a product to be sold and manipulated through the media. Since most of males are attracted by females’ appearance, objectified women’s body in the media was somewhat corollary as a business item. The producers didn’t discard the opportunity to gratify carnal desires of the audience in both conscious and subconscious level to get firm attention of at least the fair amount. As mentioned above, the generalization has coerced the audience or non-audience to live constrained in the images created by the media. Unfortunately, the stereotypical view on women which the pop culture has shaped is now prevailing over the modern civilized people. As the WOVEN text depicts a stereotype as "based on half-truths, misunderstandings, and hand-me-down prejudices, they can lead to intolerance, bias, and bigotry, but even positive stereotypes— for example, Jewish doctors are the best, or neutral ones, for example, college students like pizza — can hurt, for they inevitably ignore the uniqueness of an individual", the stereotype fostered by different kinds of media has powerful and often harmful connotation among the wide range of people.
It is not easy to point out for everyone without examination how the media uses certain stereotypes, since the stereotypes inputted in various shows and movies have already been believed to be normal and true in real life. Harder it gets to distinguish when we get more used to the stereotypes on the media.
Last month, Fox broadcasted the trailer of the new comedy series coming this fall “New Girl”. Zooey Deschanel’s character Jessica Day is an awkward, nerdy, dorky, quirky, girl-next-door type girl who wears nerd glasses, a hipster wardrobe (elements to allude and create the stereotype of a nerd girl) and a sily smile who just broke up with her boyfriend in a bad way. The story is about the girl moving in with three men who she met on the online to recover from her break up, and the guys agreed to move in and help her to get back to her life.

The comedy can possibly be humorous when there is a common ground for the subjects to the humor. The preview depicts the situation supposed to be funny when the guys discuss if they should accept her as a roommate, and finally did so, because Jessica said her friends are all model. This discussion affirms the prevailed concept that girls must be pretty, no matter of their personality, to be accepted by society, especially by guys, which is the whole extension of objectifying woman. “New Girl” implied this concept without directly insulting the majority of the audience, because the audience has already been exposed to the custom of the objectification of woman by other media, and people easily accept this code as a humor without noticing they are being insulted.

Later, when Deschanel's character is in a black dress with her hair up to go on a date, her male roommates are awed by her beauty, as if she had been ugly before. A black dress and a certain hair style are the frequent used items in the media to depict a beautiful woman, and definitely not the nerd glasses. Through Jessica’s roommates’ reaction, when they saw her, “New Girl” tells the audience again that girls have to wear that type of dress and hair, and then have a sexual appeal. “New Girl” is a comedy again. What it sells to the public is a humor and laugh. Because there already exist the common ground for the audience that media has formed, stimulation through the channel is possible. We are forced to buy the product.




Photograph

MassMediaWorld.jpg. 2 February 2009 Google.com http://www.acognita.com/images/uploads/MassMediaWorld.jpg

1954.marilyn-monroe.jpg. 21 September 2011. Google. https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_oYIxXrTzOMF9hX9KdbrTDulTIIGhMrBFC4NXRkypoE076aiBNzNybcLH6Z1xolSBNqIyXXd-KiKcw4R3UFzsxCHZTiEcWqEbHq80u-d7LGRVTfXnHaI5rm6k9s1iZkWriim7ZW2JVxQ/s1600/1954.marilyn-monroe.jpg

orig-14353411.jpg. 20 May 2011. Google. http://cdn.buzznet.com/assets/imgx/1/4/3/5/3/4/1/1/orig-14353411.jpg

vlcsnap-84746.png 14 September 2011. Google. http://signaltv.files.wordpress.com/2011/09/vlcsnap-84746.png?w=440&h=240&crop=1

Online Text

Bedford / St. Martin's. Georgia Tech's WOVEN text. http://ebooks.bfwpub.com/gatech.php


The Perfect Girl

Stick-skinny models with long, perfectly curled hair and flawless skin bombard advertisements all around us. While growing up every girl is told that it is unhealthy and harmful to be that skinny; however, many people still have the desire to be exactly like the “perfectly” built swimsuit models they see in the media. What none of the advertisements explain is that most of the images are photo shopped and edited, and it is not physically possible to look like the ads. Dove, the cosmetic company, came out with a commercial called Dove Evolution to show what really happens behind the scenes of the making of an advertisement. While this commercial is only a little over a minute long the message it portrays is one that should be passed along to every generation until advertisements of photo shopped women cease.

Pounds of make-up and hairspray, and countless hair styling tools are only the beginning of the process the model in the dove evolution commercial endures. The clip displays the hair and make-up process condensed into thirty seconds, and by the end the model is almost unrecognizable. Next hundreds of pictures are taken and from the hundred, one is deemed to be a good starting point. The last thirty seconds demonstrates the scary process of the advertising industry, which is hidden as best as possible from the public. This is the use of Photoshop. The commercial displays an employee’s computer screen manipulating every part of the models face: her eyes and lips are made larger, her neck is lengthened, and her face size is shrunk just to name a few alterations. Then, finally they produce the picture which is used for advertisements.

The picture of Faith Hill, a well-known country singer, is another example of just how much editing is done to pictures before a magazine prints them. Faith Hill looks beautiful in the first image, but apparently her skin is not smooth enough, her arms are not thin enough, and her hair is not the perfect shade of blonde for the magazine. The reason advertisers feel the need to do this is discussed in Feminism and Pop Culture. Andi Zeisler states the “chief aim” of advertising is to make women “feel insecure and off balance for most of their waking moments: too short, too tall, too fat, too skinny, dull-haired, lumpy-bottomed, flat-chested, thin-lipped, too pale, not pale enough, too smart, too dumb, not sexy, a lax housekeeper, a lazy cook, a bad mother, a neglectful spouse”(Zeisler 24). By portraying women who appear perfect, the companies’ hope is that women will desire to be like them and buy their product. Zeisler’s quote touches on seventeen traits that advertisers try to make women feel they lack in, but the possibilities of traits that they could choose to attack are endless. This is what leads people to believe that there is only one specific way a person should look or act based on what they view in the media. Dove is the leading company that is striving to end these beliefs.

The set of the Dove Evolution commercial is strategically planned to enhance their message. The choice of showing just the model’s face makes the audience focus on her and nothing else. Not even the make-up artists or hair stylist’s faces are shown during the commercial. In addition, the background of the commercial is a neutral gray.

The creators of the advertisements wanted to insure that there would be no other distractions. Making the background and setting as neutral as possible is the best way to guarantee their message is understood.

Today’s youth is constantly exposed to pictures in magazines, on televisions, billboards, and posters that illustrate women and men who are not even real people. The amount of editing and retouching done on a picture before it is considered appropriate for advertisements is incredible. It makes sense that everyone wants to look the picture perfect way that appears in the media and in advertisements. The real danger is that the majority of people do not realize that photo shopping and editing are done. There is no way to avoid this constant pressure to look a certain way. Dove’s evolution commercial’s purpose is to bring light to the fact that retouching and make-up completely change appearance of people, and that no one will ever be able to look the way that magazine’s depict the models, but this is only one small attempt and to truly change the advertisement industry it is going to take much more intensive approach than this one commercial; however, this company has made a monumental step in the right direction!

"Time-lapse beauty/Dove Evolution Commercial." Video. YouTube. First Dove. Toronto: Reginald Pike, 2006. Web. 20 Sep 2011. .


"Faith Hill Edited ." Photograph. Redbook. First Last. New York City: Hearst Corporation , 2007. Web. 20 Sep 2011.

.

Zeilser, Andi. Feminism and Pop Culture. 1st ed. . Berkeley, California : Seal Press, 2008. 24. Print.

Tuesday, September 20, 2011

Charlie's angels


Since the ancient time, women had suffered from the unfairness and inequality. Much sadder fact is that they didn’t even know that it is unjust. They thought it is a matter of course. From mid 1900s, women rose against the society. They claimed for the rights of votes and other freedoms. It can be considered the beginning of the feminism. Feminism refers to the movement to support women’s right and equality politically, socially and economically. And the concept of Feminism is highly related to the pop culture of the world. Since there is feminism and such movements, pop culture could be broadened and stretched out to various field of society; for an example, if there has been a man hero such as James Bond and Superman, now there is also “Wonder Woman.” However, a traditional gender role is unchangeable and deeply embedded within community Man works outside and woman works inside. Man is independent and woman is dependent. This simpl

e concept of the traditional gender role has been set in society and seemed unalterable. This idea is also reflected in the media such as movies, TV shows, magazines, and etc. For many centuries, a man has been portrayed as a main character that carries out the plot, but female was either one who is saved or one who helps male character to be a hero who saves the world.

Charlie’s angels, one of the most famous TV series in 20th century, had been broadcasted from 1976 to 1981. In the movie, three female detectives who work for the private agency receive a mission. While woman were portrayed as the most vulnerable character in other movies, they were heroine with intelligence, physical strength, and beautiful appearance. Their mysterious boss sent them a message or mission via voice and sent them his assistant, Bosley. It struck the whole soci


Most people might easily conclude that it distorted early-existing image of woman and was critical watershed in the movement of feminism, reversing man and woman’s roles; however, I partially disagree with this idea. Superficially it seems to be successful work flipping the pre-existing view, but it couldn’t perfectly overwhelm the tendency to fall back. In South Korea, the title of the movie is translated to “Beauty Trio.” There is no word that helps us infer that it is a detective movie, but movie with three beautiful ladies. While it criticizes the society’s tendency to emphasize an appearance and sexual appeals, it shows that sexual appeals are the most important factor for female. As most of the viewers of the film can easily realize, beautiful and sexually attractive women were casted as the main characters. They are beautiful and have a perfect body shape. What if they casted normal “geeks” or woman as a main character? What if they were intelligent and strong, but not sexually appealing?ety with panic. It was brought a profound change in people’s minds and thoughts that women are powerless. With its popularity, it was also made into film in 2000.

Throughout the movie, we can effortlessly find scenes that those three main characters use their sexual appeals as a tool to accomplish their goals and lure males; they sometimes lead bad guys on to acquire a confidential document. Males in the movie are easily fascinated by them and it coincides with the traditional gender roles that we discussed in the class. In this film, the director tried to create a revolutionary work to represent woman’s ability and rights, but he ultimately fails to eliminate deep-rooted prejudice on gender roles.

Furthermore, there are unnecessarily many scenes when female characters are wearing bikini on the beach and observing suspects. Of course, the bikini is nothing to deal with suspects. It is certain that a director wanted to put some entertaining scene to satisfy male viewers.

This situation can be observed in not only media, but also everywhere. Those people who surfer this kind of problems might be your sister, mom or YOU. In my opinion, it is impossible to find any place where everyone is treated equally and has equal rights. If there is one, it might be haven. This is called tradition, which has been descended from ancient. It is hard to reform, and it needs a huge sacrifice in order to achieve it. We unconsciously segregate ourselves from different gender, since we know we are slightly different. We should always be conscious that all humans are equally created. We have rights to be treated equally and we should be.


Charlie's Angels. Dir. Joseph McGinty. Perf. Cameron Diaz, Drew Barrymore and Lucy Liu. Colombia Pictures, 2000. Film.


Fullthrottle. Digital image. Http://www.rjgeib.com/blog/2007/02/. Web. 17 Sept. 2011.

New Charlies Angels-9569. Digital image. GraphicsDB.com. Web. 16 Sept. 2011. .


Monday, September 19, 2011

Entourage : The Series

My media example is about a popular TV series called ‘Entourage’. It portrays Vincent Chase, living his high life. He enjoys hooking-up more than steady relationships. He is a movie star, what would you expect? The series shows what we want to see. Men idolize characters like Vince who put in no effort to charm women. The show provides a perfect gift to the lustful whims of men. Series of this kind are the ones that gain popularity in popular culture.

They say it’s ‘for guys’. Well that’s what one would expect to see in a show ‘for guys’. Women in the show have the appeal that men seek. Skinny women with so much make up that they do not look like themselves. They are crafted to-be-looked-at. The series revolves around powerful males with successful careers. Almost all women in the series are without intelligence and have no trait that goes beyond their good looks and features. The trailer I’m showing depicts how women are just small pleasures for these guys. They are, unfortunately, nothing but sex objects. Turtle (the guy with the hat) says, “Am I the only one who is guaranteed sex tonight?” This shows the kind of life they assume to be good. Well it may be good for them, but is it? Turtle was, at the time, in a relationship with a star. Ironically, he met her on the plane and hit it off, if you know what I mean. Entourage’s second last season attracted many viewers. Vincent Chase’s newest conquest featured pornstar Sasha Grey, appealing isn’t it? Well, at least the viewers think it is.

Vincent Chase gets what he wants. The series depicts and reinforces that everything can be attained with the power of wealth. There is an episode where Vince goes far beyond his budget and purchases a Rolls Royce because his entourage thinks it will be cool. Of course, any woman would get into a Rolls Royce easier than into any other car. Well it displays the extravagant spending that almost dictates popular culture. We are known by what we have, and not by who we are. We instantly judge people based on what they have. Brand-consciousness has caused the wealthier to look at people with a discerning eye. Well money gets us everything in popular culture. Of course, if I was a girl, I would choose to get into a Rolls Royce over any other car. It’s sad but true.

There are also few examples of women in power. There is Amanda, a rival of Ari Gold (Manager of Vincent Chase for a brief period when Vincent fires Ari) and also Barbara (Co-owner of Ari Gold’s company). Even though Amanda is talented and successful, constant disparaging by Ari shows how females such as Amanda are still regarded inferior to the more powerful males like Ari Gold. Ari goes on to have problems with his wife too. He fails to co-operate in marriage consultancy sessions and tries to force issues onto his wife. This shows how males try to dominate marriage and make it work in their favor. Obviously his wife is upset and on one occasion he buys her a sports car to please her. This fact shows the typical male belief, ‘Get her something precious and it will all be fine’. It enforces, time and again, the shallow belief that women are more pleased with gifts.

Males are superior and anything associated with being feminine is an insult to them. The characters commonly insult each other by tags such as “pussy”. They associate all that is feminine with being weak and unable. Also, heterosexuality seems to overpower homosexuality. Ari Gold’s assistant Lloyd is a homosexual male. Lloyd has all the skills to be a manager but Ari keeps him as his assistant and tortures him till it shatters him from within. He promises him a promotion by the end of the year if Lloyd loses weight. He would just add another ten pounds if in a foul mood. Though we know Ari still accepts the fact that Lloyd is gay and he actually cares for him. He wants to toughen him up to face the cut-throat Hollywood world. After Lloyd leaves Ari he gets him back and gives him the position he deserved. Though we see a humane side of Ari the constant abuse Lloyd faces sends out the signal that heterosexual males have the power to bully the smaller section of homosexual males.

The show is yet running in its last season. We know it accurately tells us about popular culture. The series is supposed to be humorous but it reinforces some of the beliefs in today’s society. It affirms a particular lifestyle to be good and also superior to the other ways. It disregards minorities and strengthens the already strong majority.

The Perfect Girl

Stick-skinny models with long, perfectly curled hair and flawless skin bombard advertisements all around us. While growing up every girl is told that it is unhealthy and harmful to be that skinny many people still have the desire to be exactly like the “perfectly” built swim suit models they see in the media. What none of the advertisements explain is that most of the images are photo-shopped and edited and it is not physically possible to look like the ads. Dove, the company, came out with a commercial called Dove Evolution to show what really happens behind the scenes of the making of an advertisement. While this commercial is only a little over a minute long the message it portrays is one that should be passed along to every generation until advertisements of fake women cease.

Pounds of make-up and hairspray, and countless hair styling tools are only the beginning of the process the model in the dove evolution commercial endures. The clip shows the hair and make-up process sped up by the end of the thirty seconds the model is almost unrecognizable. Then hundreds of pictures are taken and from the hundred, one is considered a good starting point. The last thirty seconds shows the scary part of the advertising industry, the part that is hidden as best as possible from the public. This would be the use of Photoshop. The commercial shows someone’s computer screen manipulating every part of the models face: her eyes and lips are made bigger, her neck is stretched out, and her face shape is shrunk just to name a few things. Then, finally, they produce the picture to put on advertisements.

The picture of Faith Hill, a well-known country singer, is another example of how much editing is done to pictures before a magazine prints them. Faith Hill looks beautiful in the first image, but apparently her skin is smooth enough, her arms are not skinny enough, and her is not the perfect shade of blonde for the magazine. Why advertisers feel the need to do this is discussed in Feminism and Pop Culture. Andi Zeisler says the “chief aim” of advertising is make women “feel insecure and off balance for most of their waking moments: too short, too tall, too fat, too skinny, dull-haired, lumpy-bottomed, flat-chested, thin-lipped, too pale, not pale enough, too smart, too dumb, not sexy, a lax housekeeper, a lazy cook, a bad mother, a neglectful spouse”(Zeisler 24). By portraying women that appear perfect the companies’ hope is women will desire to be like them and buy their product. Zeisler’s quote hits on seventeen traits that advertisements try to make people feel they lack in, but the possibilities of traits that they could choose to attack are endless. This is what leads to people believing that there is only one way a person should look or act based on what they see in the media. Dove is one company that is striving to end these beliefs.

The set of the Dove Evolution commercial is strategically planned to enhance their message. The choice of showing just the models face makes the audience focus on her and nothing else. Not even the make-up artists or hair stylist’s faces are shown during the commercial. In addition, the background of the commercial is a neutral gray.

The creators of the advertisements wanted to insure that there would be no other distractions. Making the background and setting as neutral as possible is the best way to guarantee their message is understood.

Girls and boys grow up constantly seeing pictures in magazines, on television, on billboards, and on posters that illustrate women and men that are not even real people. The amount of editing and retouching done on a picture before it is considered good enough is incredible. It makes sense that everyone wants to look the way that media portrays people because everyone believes that the “perfect” person is the person the media portrays, the danger is not many people realize that photoshopping and editing is done. There is no way to avoid this constant pressure to look a certain way. Dove’s evolution commercial’s purpose is to bring light to fact that retouching and make-up completely change appearance of people and that no one will ever be able to look the way magazine’s depict people, but this is only one small attempt and to truly change the advertisement business and it is going to take much more than this one commercial to start making changes.

New Girl

Over the years, the technical evolution of media has catalyzed the growth of the pop culture to be more accessible and enjoyable to a wider audience. The influence of pop culture is undeniable. People are overwhelmed by the culture, not fully being aware of what they receive, and the society is becoming duller to the stimulus the media throws. Since the media targets a mass audience with the principle of generalization, the created images and life style in pop culture can be seen in every corner of streets and unrecognizably believed to be truth. The profitable individuals and groups such as advertisers, movie makers, composers, and various companies have implemented these generalized images and concepts to customize the audience’s view to be identical. By doing so, they could open the paradigmatic channel to sell their products effectively to a larger amount of people. Exposing either explicit or implicit images to satisfy people’s desires has been almost the axiom for the producers to gain more attention and sell more.

Consequently, woman was not excluded as a product to be sold and manipulated through the media. Since most of males are attracted by females’ appearance, objectified women’s body in the media was somewhat corollary as a business item. The producers didn’t discard the opportunity to gratify carnal desires of the audience in both conscious and subconscious level to get firm attention of at least the fair amount. As mentioned above, the generalization has coerced the audience or non-audience to live constrained in the images created by the media. Unfortunately, the stereotypical view on women which the pop culture has shaped is now prevailing over the modern civilized people. As the WOVEN text depicts a stereotype as "based on half-truths, misunderstandings, and hand-me-down prejudices, they can lead to intolerance, bias, and bigotry, but even positive stereotypes— for example, Jewish doctors are the best, or neutral ones, for example, college students like pizza — can hurt, for they inevitably ignore the uniqueness of an individual", the stereotype fostered by different kinds of media has powerful and often harmful connotation among the wide range of people.
Last month, Fox broadcasted the trailer of the new comedy series coming this fall “New Girl”. Zooey Deschanel’s character Jessica Day is an awkward, nerdy, dorky, quirky, girl-next-door type girl who wears nerd glasses, a hipster wardrobe (which are the elements to allude and create the stereotype of a nerd girl) and a sily smile who just broke up with her boyfriend in a bad way. The story is about the girl moving in with three men who she met on the online to cure her break up, and the guys agreed to move in and help her to get back to her life. The preview depicts the situation funny when the guys discuss if they should accept her as a roommate, and finally did so, because Jessica said her friends are all model. This discussion affirms the prevailed concept that girls have to be pretty, rather than having good personality, the extension of objectifying woman. The guys coach her how to behave like a girl who gets a date with a cute guy. When Deschanel's character is in a black dress with her hair up to go on a date, her male roommates are awed by her beauty, as if she had been ugly before. The media is setting up a stereotypical style and dress that is considered to be beautiful.