Hugh Hefner, a founder of Playboy Enterprise, once said, “The notion that playboy turns women into sex objects is ridiculous. Women are sex objects. If women were not sex objects, there wouldn’t be another generation. It is the attraction the sexes that makes the world go around. That is why women wear lipsticks and short skirts.”
If women are only sex objects for man, why do women have sex with men who are not qualified as sex objects? Definitely no one has set up traditional gender roles in this world. However, the society itself has established the term “the traditional gender roles.” It separates women and men by their physical appearances; it believes that they have different roles and duties that it can’t be interrupted and distorted. Simply, man is who works outside and woman is who supports man. Moreover, woman has been portrayed as an object to sexually entertain men. Many companies have used this misconception of the society in order to make money. The Playboy is one of the largest companies that WISELY use this idea.
The Playboy Enterprises, Inc. is founded in Chicago in 1953 by Hugh Hefner and his associates; mainly, if features naked women as journalism, photographs, and fiction. It merely started as magazine, but now it is wide-ranged company that occupies radio, TV shows, and Playboy Club. It is spread throughout the world. Therefore, it is accessible in everywhere at every time for people of all ages and both sexes.
However, before just enjoying it, we have to carefully consider two things: what is main goal and what influences does it have on us? People read fashion magazine in order to learn how can we look perfect. Playboy magazine although it is full of beautiful and sexy girls, it is nothing related to women, but rather to man. By featuring nude women, it successfully gained favor of men. The main objective of the company was simple: using women to entertain men and increase profit of the company. Some people say that the magazine is not against the feminism, but for the feminism: they trust that those models of the magazine accentuate women’s merits. I strongly disagree with the notion. When they choose the Playmate of the month, they disregard intelligence, personalities, and their backgrounds. They only FOCUS on outer appearance of woman: how sexy they are? Do they have hot figure? It only features women as a toy for immature males. Women were not born to entertain men. They are both equally created. However, these kinds of media are critical influence on teenagers, because there is no restraint that limits young from accessing them.

To advertise the company, Hugh Hefner also made a TV show, called The Girls Next Door. It portrays the Playboy Mansion House, a home of Hugh Hefner, in female’s perspective. Hugh Hefner lives in house with his girlfriends. They seem to have luxurious life in the mansion; they have party everyday, do whatever they want, eat expansive foods, and go to trip whenever they want. Moreover, they try to get in favor of Hugh Hefner. It conveys the idea that, if you are pretty and sexually appealing, you will be able to have a rich boyfriend and have successful life. But, I do not think they were really happy. They might have lots of fun in their lives. However, what is the purpose of the life for them? Honestly, I don’t know how woman feels about them. However, I think their lives are aimless. They are blinded by the traditional gender role and forgot who really they are. (
All the freshmen would have a fantasy what they have dreamed about: high score of GPA, party everyday, and great girlfriend or boyfriend. However, I want to urge something to those college students. I am also young or even younger than them and I am not wiser than them. However, I believe that I have met more people than other students in general have. I lived in several different countries and have met many girls with different backgrounds and personalities. Physical appearance can be a factor that qualifies the woman, but it shouldn’t be only factor. It is merely one part of many facets of a human. Boys, do not judge girls only by their looks. Girls, do not just spend your life taking care your appearance, but train your inner body and pursue what you really want.
"FUN FACTS PLAYBOY." Home. Web. 13 Oct. 2011. .
ReplyDeleteThe Girls Next Door: Girls Next Door: Hot Halloween. Perf. Hugh Hefner. Youtube. Youtube. Web. 12 Oct. 2011. .
Hugh Hefner's Girflriends. Digital image. Ecesezo. Web. 13 Oct. 2011. .
Louisex, Amy. PlayBoy Bunny. Digital image. Fanpop. Web. 13 Oct. 2011. .
"Playboy Feminism? Hugh Hefner and The Girls Next Door." Flow. Web. 12 Oct. 2011. .
"Playboy Feminism." Jenn's World. Web. 14 Oct. 2011. .
"What Are Your Thoughts on Playboy or Girls Next Door?" Fluther: Tap the Collective. Web. 12 Oct. 2011. .
My personal audience is college students, particuarlly freshmen.
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